L'Occitane Introduces First-Ever L'Occi Retail Truck

Washington, D.C. — L'Occitane en Provence, the prestige beauty brand, continues to evolve its experiential retail strategy with the launch of the L'Occi Truck — the first-ever traveling shop experience for the brand. The unique retail store, encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

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