Vancouver — Effective February 16, 2018, Susan Senecal will become president and CEO of A&W Food Services of Canada Inc. and A&W Revenue Royalties Income Fund, becoming the fifth CEO in the company's 62-year history, and the first-ever fully bilingual CEO and woman in the role. Senecal is currently president and chief operating officer of the company.
Senecal will succeed Paul Hollands, who will retire as CEO on February 16, 2018, following 37 years with A&W, 13 of which were spent as CEO. Hollands will continue as chairman of the board of A&W. Senecal will also replace Hollands as CEO of the Fund on February 16, 2018. The changes reflect the company's succession planning and the continuity in leadership.
"It has been one of my life's great honors to lead such a wonderful enterprise that has been on the forefront of positive change for our industry, and touches the lives of millions of Canadians every single week," says Hollands. "Susan has been a large part of the growth and evolution of the company, and I am truly delighted that she will assume the strategic leadership of A&W into its next chapter."
Senecal has been with A&W for 25 years and has been involved in or led almost all major areas of the business, including operations, development, real estate and marketing.
A&W Food Services of Canada Inc. is 100% Canadian owned and is the nation's second largest hamburger chain with more than 900 locations across the country. For more information, visit www.aw.ca.
The Fund is a limited purpose trust established to invest in trademarks, which through its interest in A&W Trade Marks Limited Partnership (the "Partnership"), owns the A&W trademarks used in A&W's quick-service restaurant business in Canada. For more information, visit www.sedar.com.
SOURCE: A&W Food Services of Canada Inc.