New York City — ATM has opened its first retail store in New York City, located at 405 Bleecker St. The opening follow’s ATM’s successful pop-up locations last summer in East Hampton, N.Y.
Founder Anthony Thomas Melillo's direction for the space was to stay true to the brand's DNA and heritage, creating an environment that was minimal and welcoming by using natural elements.
"I always felt it was important to build on our strong visual DNA and allow our loyal customers to experience our world. We had been wanting to have our own store for some time and it was a matter of finding the right location. Bleecker Street feels like home; the neighborhood has the same warmth and elegance we wanted to showcase in the store so it was a perfect fit for us," says Melillo.
The 1,200-square-foot space is designed to reflect the skeleton of an unfinished home and upon entering, customers will be led into the space trough a natural wooden frame façade representing a structure within a structure. Materials used include natural white oak for the flooring, trim work and shelving. Custom display racks are crafted from powdered blackened steel, and cement and black matte paint decorates the back wall. A large lattice-like wooden installation floats on the wall at the rear of the store, serving as a focal point for the custom ATM candles made in Paris.
This is ATM's first permanent retail location. Due to the brand's successful pop-up in East Hampton, N.Y., last summer, ATM will be opening a second permanent store on Newton Lane in May 2017. ATM was launched in 2012.