Bloomingdale’s Debuts in Hawaii

by Katie Lee

Honolulu — Bloomingdale’s will enter the Hawaii market with the opening of its new Ala Moana store on November 12, 2015 in Honolulu on the Island of O’ahu. This location will serve as the centerpiece of a major retail expansion and common area renovation at Ala Moana Center, the world’s largest open-air shopping mall.

The three-level, 165,000-square-foot store will follow an updated store model of smaller proportions with full-line offerings and an extensive roster of brands, several of which are exclusive to Bloomingdale’s Ala Moana. With sophisticated nods to Hawaiian culture and tradition throughout, shoppers will find a curated assortment of luxury goods and stylish essentials for women, men, children and home.

“Entering the Hawaiian market in the newly expanded Ala Moana Center is truly a special milestone for Bloomingdale’s,” says Tony Spring, chairman and chief executive officer of Bloomingdale’s. “We look forward to welcoming the O’ahu community and shoppers from around the globe into our beautiful new Ala Moana store.”

With Bloomingdale’s Ala Moana comes a slice of New York City while capturing the essence of Hawaii and its culture. From louvered wood panels throughout the store to walls outfitted in graphic palm frond prints and birds-of-paradise motifs, the store reflects Bloomingdale’s warm homage to its new home in Honolulu.

The overall shopping experience will be enhanced by technology utilized throughout the store. Smart fitting rooms are equipped with wall-mounted tablets offering customers the ability to view product availability and communicate with selling associates. The selling associates will utilize handheld devices allowing for instant access to product information, as well as quick and easy point-of-sale mobile transactions. Mirrors with touch-screen lighting options also provide an optimal environment for trying on the latest trends. All fitting room areas contain communal tables with charging stations where guests can mingle and reboot.

SOURCE: Bloomingdale’s

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