Dallas — Dickey's Barbecue Pit, the world’s largest barbecue chain, has partnered with acclaimed Middle Eastern hospitality group, Serenity Hospitality, LLC, to bring 45 Dickey's locations to seven countries throughout the Middle East.
"My family started Dickey's in 1941 and since then we have grown the Dickey's brand exponentially, turning it into a household name nationwide," says Roland Dickey, Jr., CEO of Dickey's Capital Group. "We have been searching for the perfect partner to be the first to take our company international and I believe we have found that in Serenity Hospitality. They see the vision we have for the future of Dickey's and will be an integral part of that. We greatly look forward to this partnership and the success that Dickey's will see in the Middle East."
Serenity Hospitality is led by CEO Youssef El Habbal who has more than 20 years of experience in the hospitality industry with a heavy focus on concept development and franchise operations.
"A company's values and heritage are extremely important to us, and Dickey's long family-owned history along with their promise to serve only the best food to their guests meet the values that we look for in a partner,” says El Habbal.
The 45 international Dickey's Barbecue Pit locations are slated to opened in seven countries throughout the Middle East including the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Bahrain, Oman, Qatar and Lebanon. The first locations are planned to open in 2018 in the UAE. Serenity Hospitality is owned by SANAD AD, an Abu Dhabi-based investment house.
For more information, visit www.dickeys.com.
SOURCE: Dickey’s Barbecue Pit