Charlotte, N.C. — Diversey, a leading global hygiene and cleaning company, has launched a new brand identity, vision and values.
The new brand aims to be strong and distinctive to differentiate Diversey from its competitors in a global marketplace as well as support future strategic aims. The new branding also reflects the scale of the pioneering company’s ambitions under the leadership of President & CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.
Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and foodservice, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company, which was acquired from former parent company — the Sealed Air Corporation — by leading private investment firm, Bain Capital Private Equity in September 2017.
Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, S.C., in the first quarter of 2018.