Canton, Mass. — On January 16, 2018, in the city where it opened its very first location 68 years ago, Dunkin' Donuts unveiled its next generation concept store. The new Dunkin' Donuts restaurant in Quincy, Mass., offers the first look at the brand's U.S. store of the future experience, with a modern atmosphere and new and innovative technologies and design elements — including the first drive-thru exclusively for mobile ordering.
New store elements include:
- Modern Design: The special interior design uses lighter colored materials, an open layout and natural light to create an approachable, positive and energetic environment.
- Faster Than Ever Drive-Thru Experience: An exclusive On-the-Go drive-thru lane lets DD Perks® members who order ahead via Dunkin's Mobile App bypass the ordering lane and merge straight into the line for the pickup window. Dunkin' Donuts is the first national restaurant brand to offer this type of drive-thru innovation and convenience.
- Dunkin' on Demand: With fully-integrated digital kiosks coming in 2018, guests will choose to order with or without the help of a crew member. Dunkin' Donuts has also introduced an area dedicated to mobile pickups, so that members of the DD Perks® Rewards program who order ahead via Dunkin's Mobile App can get in and out of the restaurant faster than ever before. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.
- Increased Energy Efficiency: The new Dunkin' Donuts is the 186th DD Green Achievement™ restaurant in the country. DD Green Achievement restaurants are designed to save 25% more energy compared to a standard Dunkin' Donuts restaurant.
The new 2,200-square-foot Quincy location, which is located about 1 mile away from the original Dunkin' Donuts location, is the first of 30 or more new and remodeled Dunkin' Donuts restaurants that will test variations of the new design this year. Dunkin' Donuts' final new store design is expected to be unveiled once testing is complete. The Quincy store is also one of a select number of Dunkin' Donuts restaurants testing new signage that refers to the brand simply as "Dunkin'."
"The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand," says Dave Hoffmann, president of Dunkin' Donuts U.S. and Canada. "We are thrilled to begin the New Year with such an exciting milestone for our brand, and look forward to rolling out Dunkin' Donuts' store of the future to our guests in all of our communities."
Founded in 1950, Dunkin' Donuts has more than 12,400 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. For more information, visit www.DunkinDonuts.com.
SOURCE: Dunkin' Donuts