Canton, Mass. — Destination XL Group, Inc., the leading retailer of men's XL apparel, has crossed the border into Canada and opened a new DXL store in Ajax, Ontario, in Harwood Centre. This is the first DXL Men's Apparel store to open in Canada, and a second will be opening soon in Mississauga, Ontario.
DXL Men's Apparel stores are no strangers to Canadian customers. Canadians have been traveling down to upstate New York, Washington and Michigan to shop for brands in their sizes. The willingness to travel such a distance to shop a DXL Men's Apparel store indicated the need to expand the brand into this market.
"The DXL Men's Apparel store was built with the bigger guy in mind and directly addresses needs he's expressed through customer feedback and focus groups," says David Levin, president and CEO of DXLG. "Our customers seek choices, value, convenience and a unique shopping experience, which DXL Men's Apparel stores offer. Before DXL Men's Apparel stores, these guys were relegated to shopping at the end of the rack in department stores."
The store atmosphere is unique, built just for men, in a more spacious environment, with world-class service. Some of the DXL Men's Apparel store's distinct characteristics include:
• Styles from over 100 brands and top designers such as Michael Kors, Polo Ralph Lauren, Buffalo Jeans, Nautica, Levi's and Cole Haan.
• Brands exclusive to DXL in XL sizes such as Brooks Brothers and Lacoste.
• Private label brands including Harbor Bay, 28 Degrees, Oak Hill and True Nation.
Destination XL Group, Inc. is the largest retailer of big and tall apparel in sizes XL and up, with operations throughout the United States, and in London and Ontario, Canada. The DXL store in Ontario is operated by DXL Canada, Inc., a subsidiary of Destination XL Group, Inc. Other subsidiaries currently operate Casual Male XL retail and outlet stores, Rochester Clothing stores, DXL stores and e-commerce sites, including DestinationXL.com and mobile site m.DestinationXL.com in the U.S. and London. Destination XL Group, Inc. is headquartered in Canton, Mass.
SOURCE: Destination XL Group, Inc.