Wallingford, Conn. — According to Founder and CEO Tariq Farid, Edible International plans to open a second headquarters in Atlanta and has named Christian Nahas as president of Edible Brands.
In this newly created position, Nahas will oversee all commercial operations of the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements and all-natural, fresh fruit snacks and treats.
Farid said that the brand's Connecticut headquarters will continue to serve as its home base, while the Atlanta office will provide Edible with expanded franchise and retail resources. In addition, Atlanta's more central location and access to major transportation hubs makes it an attractive location to base much of the team needed to support the company's next phase of growth into new markets and product categories.
Edible is currently reviewing real estate options in Atlanta. In addition, the selection of Nahas to oversee Edible operations brings the brand an immediate and important presence in the Atlanta franchise and business communities.
Nahas has nearly two decades of experience leading teams at several companies in the greater Atlanta area. He most recently served as senior vice president of Paris-based Capgemini in its Atlanta office.
"This is a historic moment for the Edible brand," says Nahas. "Having spent most of my career in Atlanta, I see it as the perfect location for Edible to expand the team needed to support its worldwide system of almost 1,300 locations."
Edible International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible store locations also carry the company's rapidly expanding Edible To Go® line which features smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fruit salads, parfaits and treats. For more information, visit http://www.edible.com.
SOURCE: Edible Arrangements