goop and Nordstrom Launch Pop-Up Retail Concept

Seattle — goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Nordstrom to bring goop's coveted retail curation to Pop-In@Nordstrom in select stores across the country and online. This is the first-time goop is working with a major retailer in this capacity, and the first-time goop has a concurrent retail presence in multiple markets at once. 

goop-In@Nordstrom features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.

This is the first wellness-focused retail concept for both goop and Pop-In@Nordstrom.

"Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country — this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process," says Gwyneth Paltrow, founder and CEO, goop.

Pop-In@Nordstrom is the retailer's ongoing series of themed pop-up shops built on the notion of discovery as a way to create energy, inspiration and disruption throughout the retailer's highest profile stores. Each shop transitions every 4 to 6 weeks in a new design to offer exclusive finds under a unique theme, introducing new brands and merchandise.

goop-In@Nordstrom is in the following Nordstrom store locations and online from May 12 to June 25:

• Downtown Seattle, Seattle

• Bellevue Square, Bellevue, Wash.

• NorthPark Center, Dallas

• The Grove, Los Angeles

• South Coast Plaza, Costa Mesa, Calif.

• Michigan Avenue, Chicago

• CF Pacific Centre, Vancouver, B.C.

• CF Toronto Eaton Centre, Toronto, Ont.

In 2008, Gwyneth Paltrow launched goop, her highly successful lifestyle platform dedicated to keeping its readership informed and inspired with tightly curated content and products.

Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores.

Launched in October 2013, Pop-In@Nordstrom is an ongoing series of themed pop-up shops that transitions every 4 to 6 weeks to offer a new shopping experience and batch of new, often exclusive merchandise. Pop-In takes two forms: a shop curated around a theme featuring brands across different product categories (fashion, beauty, lifestyle, home/garden, sports/outdoors, etc.), or a partnership with a single brand to bring "the world of" to customers. Pop-In@Nordstrom partnerships have included: Alexander Wang, Aesop, Warby Parker, Nike, VANS, Opening Ceremony, Gentle Monster, Topshop/Topman, and rag & bone to name a few.

SOURCE: Nordstrom

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