H&M To Open Its Largest Store in Herald Square

by Katie Lee

New York City — H&M, Hennes & Mauritz, one of the world’s largest fashion retailers, is close to opening its Herald Center flagship. The Swedish retailer will open its largest H&M store in the world on May 20, 2015 in New York City’s Herald Square.

“We are thrilled to be opening our world’s largest store in Herald Square, a historic retail hub, that exemplifies our continued commitment to job creation and growth in New York City,” says Daniel Kulle, president of H&M North America.

One of the most dynamic shopping destinations in the world, Herald Center is located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge. The store will be the 13th location in Manhattan, and will become a fashion destination for the millions of New Yorkers and international visitors who pass through Herald Square.

The new store has a custom illuminated storefront that wraps around 33rd Street, 34th Street and 6th Avenue. Measuring approximately 63,000 square feet, the store will feature unique details such as a custom-designed 35-foot modern glass façade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30-foot-high atrium on the second level. The store will also feature two main street entrances.

The U.S. continues to be one of H&M’s most important expansion markets since its first store opened on New York’s Fifth Avenue 13 years ago. The Herald Center flagship is the third flagship to be opened in New York City in the past 2 years. H&M currently has 361 locations across the U.S.

H & M was founded in Sweden in 1947. For more information, visit hm.com.

SOURCE: H&M

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