Los Angeles — The luxurious specialty rose gifting brand, OnlyRoses, will debut its first U.S. retail location and second non-franchise store in the heart of Beverly Hills, Calif., at 9631 Brighton Way.
The Beverly Hills location will be the company’s second non-franchise boutique in the world and home base in the U.S. for nationwide shipments, ordered by phone or online at only-roses.com — all shipped from the company’s new Los Angeles warehouse in Hollywood.
Inspired by Old Hollywood glamour, the Brighton Way boutique was designed by Italian architect Roberto Baciocchi’s firm Baciocchi Associati to create an upscale shopping experience. Graphic black-and-white tile flooring contrasts with sleek, lacquered cabinetry and displays in burgundy, black and eggplant hues with accents of brass that call to mind a high-end fashion boutique. Long time Bachiocchi Associati clientele include Prada and Miu Miu, as well as luxury brand La Perla to one of its newer clients.
The company’s long-lasting roses are ethically sourced directly from a handful of farms in the Andes mountains near Quito, Ecuador, all endorsed by FlorEcuador for their social responsibility and high environmental standards. OnlyRoses additionally runs its own reforestation program in Ecuador to help offset the company’s carbon footprint.
“We do not buy from a wholesaler, like most flower retailers; we get our roses directly from the farms and ship them ourselves to ensure the highest quality,” says co-founder Sabine Schmitt. “Our roses are in our stores at the latest 3 days after they are cut, whereas if you buy from a regular florist, they will likely source via a wholesaler and therefore the lead time is usually 10 days or even 2 weeks, so that’s why we can safely say they last longer.”
The company has a long list of A-list customers, including celebrities Madonna and Simon Cowell, luxury fashion brands Hermès, Dolce & Gabbana, Louis Vuitton, Cartier and Van Cleef & Arpels, and the Mandarin Oriental and Dorchester Collection hotel properties.
Originally founded by husband-and-wife team Anian and Sabine Schmitt in 2007, the original London-based OnlyRoses store is located at 1 Hans Road in London’s Knightsbridge neighborhood on the block adjacent to Harrod’s. In the last decade, the business has expanded with franchise locations in Dubai, Abu Dhabi, Doha, Riyadh and Kuwait City; two further franchise stores are set to open in Doha in October 2017, one additional OnlyRoses store is scheduled to open in Dubai in January 2018. Riyadh, Saudi Arabia, will also have a second OnlyRoses store in January 2018. New OnlyRoses stores will each open in Beirut, Lebanon, as well as in Amman, Jordan, in November 2017.