Mattress Firm Hires New CMO

Houston — Mattress Firm, the nation's largest specialty bedding retailer, has hired Sicily Dickenson as the company's chief marketing officer (CMO).

"We are thrilled to have Sicily join our team as we move into the next chapter of our story," says Ken Murphy, president and chief executive officer of Mattress Firm. "Her extensive business expertise and marketing leadership will help us refine our marketing approach."

Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing. Prior to joining Mattress Firm, Dickenson was the CMO and senior vice president of marketing and customer experience for NRG Energy, Inc., where she developed and maintained a brand strategy for the NRG portfolio of brands. Before that she served in a number of marketing leadership positions for Reliant Energy.

"The growth and development of our leadership team is indicative of the momentum our company is experiencing," says Murphy. "Sicily is the right person to advance our marketing efforts as we continue to meet the needs of our customers in an age when they are more engaged and connected than ever before."

With more than 3,600 company-operated and franchised stores across 49 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based Mattress Firm is the nation's first border-to-border, coast-to-coast specialty bedding retailer. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. For more information, visit mattressfirm.com.

SOURCE: Mattress Firm

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