Richardson, Texas — Crest Foods Inc., the franchisor of Nestle® Toll House® Café by Chip®, has promoted Patrick Hummel to the role of vice president of franchise development, effective immediately. He replaces Scott McIntosh, who left to pursue a similar role with another restaurant chain.
In his new position, Hummel will lead the company’s franchise development and real estate departments as the brand embarks on another year of substantial growth, both domestically and overseas.
Prior to joining Crest Foods, Hummel spent 7 years in franchise development and operations, 11 years in retail real estate, 4 years as a small business owner and 3 years in public accounting. Most recently, he spent 4 years with a shopping center leasing and management company as a senior leasing representative, as the company grew from five employees to more than 100. He negotiated and executed, on average, 60 deals and $15 million in lease value annually.
“There’s no doubt that Patrick’s extensive background and skill set will serve him extremely well as he takes on his new role,” says Ziad Dalal, founder and president of Crest Foods, Inc. “We have some exciting plans on the horizon for our current and future franchisees, and Patrick will play an important role in executing those over the next year and beyond.”
Hummel’s franchise experience includes a ground-floor development of Quiznos Subs® in a large region in Upstate New York. As a partner with a development company, he was directly responsible for selling franchises, negotiating real estate, assisting each franchisee through the design and construction phase, conducting two weeks of in-store grand opening support, providing ongoing post-opening guidance and performing routine store inspections. In three years, he and his partner sold 67 franchises and opened 42 restaurants, exceeding their five-year development quota.
Hummel was also previously a partner and franchisee with the fast casual brand Nothing But Noodles, and he spent two years with Dunkin Brands, Inc., where he was directly responsible for the operational excellence of 70 Dunkin Donuts® restaurants.
Nestlé Toll House Café by Chip is a premier dessert and bakery café. The company currently franchises more than 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. For more information, visit nestlecafe.com.
SOURCE: Nestlé Toll House Café by Chip