Nestlé Toll House Café by Chip Ramps Up Middle East Expansion

Dallas — Nestlé® Toll House® Cafés by Chip® is continuing its rapid expansion throughout the Middle East, with several cafés recently opened, and under construction, across the region.

On December 18, 2016, the Kingdom of Saudi Arabia welcomed its 10th Nestlé Toll House Café by Chip with a grand opening in the Jeddah Square Center in Jeddah. Another café is currently under construction in Riyadh, in anticipation of a March 2017 opening.

In January, Al Wazzan Group, the area developer for the brand in Kuwait, opened two new cafés — in the Ahmadi Coop in Al Ahmadi and the 25th February Tower in Kuwait City. Along with yet another café projected to open in February, Kuwait will become the largest Middle East market for Nestlé Toll House Café by Chip, with 17 locations.

In addition, the popular international franchisor has contracted with the Raiya Group to bring four additional cafés to Iraq over the next 3 months. In March, a new café at Baghdad Mall will open, followed closely by another café at the 14th Ramadan in the Al Mansour area of Baghdad in June. The Raiya Group intends to expand to the Erbil market in 2017.

This March, another new café will open in Doha, Qatar, at North Gate Mall.

With these current and projected openings, the Middle East region will be home to 51 cafés by this summer, up from 30 at the beginning of 2016.

“We have made a concerted effort to expand our brand throughout the Middle East, and thanks to our outstanding franchisee partners in the region, our growth is accelerating significantly,” says Shawnon Bellah, chief operating officer of Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “We’re thrilled to see our cafés spread across Iraq, Kuwait, Saudi Arabia and Qatar, and we still have plenty of room for continued expansion in these and other nations.”

Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premier restaurant franchisor company. The company currently franchises more than 150 bakery cafés in the United States, Puerto Rico, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. For more information, visit nestlecafe.com.

SOURCE: Nestlé Toll House Café by Chip

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