Salata Signs 20-Store Agreement For Atlanta Market

Atlanta — Salata has set its sights on Atlanta. The next-generation salad bar concept will open up to 20 restaurants in the Atlanta market over the next few years with Unbeleafable Holdings, a subsidiary of Henry Investment Group (HIG).

“We believe Atlanta is a prime market for the Salata brand,” says David Henry, owner of HIG. “There’s a growing number of health-conscious consumers who want fresh, healthy and quick dining options at a great price, and that’s exactly who Salata caters to.”

HIG has seen tremendous growth in its restaurant division over the past several years and views the Salata brand as a key investment to round out its diverse portfolio. The company also owns franchise locations of El Pollo Loco in Texas and Tropical Smoothie Café in Arkansas, Oklahoma and Texas.

“Atlanta is one of the most dynamic cities in the country, and I have no doubt the Salata brand will be well received there,” says Berge Simonian, CEO of Salata. “David and his team at HIG are outstanding operators who understand our brand.”

HIG’s first Salata will be located in Atlanta’s popular Atlantic Station. Construction is expected to begin in the next couple of months in anticipation of a grand opening this summer.

Founded in 2005, Houston-based Salata is a fast-growing salad chain with more than 50 corporate-owned and franchise locations in Texas, Illinois and Southern California. Salata plans to open 30 additional restaurants in 2017 in multiple markets, including Florida, Georgia and Oklahoma. For more information, visit salata.com.

SOURCE: Salata

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