Denver — Smashburger, the rapidly expanding better burger restaurant, plans to add additional casino locations across the country. The following restaurants are scheduled to open in spring and fall 2016, bringing the brand’s casino-based location count to four restaurants.
• Harrah’s Laughlin: Located at the north end of Harrah’s Laughlin, Smashburger is slated to open in spring 2016. The restaurant will offer seating for 112 casino guests. Smashburger will be the first fast-casual restaurant in the Harrah’s Laughlin casino.
• Rio All-Suite Hotel & Casino Las Vegas: Located in the Masquerade Village inside Rio All-Suite Hotel & Casino, this will be Smashburger’s third location at a Caesar’s Entertainment resort. The restaurant will offer seating for 68 casino guests. This location will have upgraded restaurant design features such as a new façade cladding system with wood planks to brighten up the restaurant. Smashburger plans to open in fall 2016.
“As we continue our rapid expansion into markets across the country, non-traditional locations like casinos are an important addition to the pipeline,” says Scott Crane, president and CEO. “After seeing the success we’ve had at our other casino locations, we knew these two new locations were a great fit and we’re excited about the opportunity they will bring to our brand.”
Smashburger has achieved operational efficiencies due to its one-of-a-kind smashing process which turns out fresh, juicy burgers and chicken sandwiches in just minutes. The cooking technique enables Smashburger’s compact kitchen design, which maximizes every last square inch of space, allowing Smashburger to fit into virtually any size or space.
Smashburger currently operates in two casino locations; Caesar’s Palace Las Vegas and the Choctaw Casino Resort. Smashburger casino locations typically garner higher check averages and are key to building broad-based brand awareness.
Smashburger began in 2007 and currently has over 354 corporate and franchise restaurants operating in 34 states and seven countries. For more information, visit Smashburger.com.
SOURCE: Smashburger