Memphis, Tenn. — Terminix Commercial, a division of ServiceMaster, has released its first-ever Pest Perceptions Report, an in-depth study of the pest problems businesses such as hotels, restaurants, retailers and apartments face, as well as their confidence in taking them on. The report reveals surprising truths about pests in commercial settings, and commemorates Terminix Commercial’s new brand launch.
Pest Perceptions reveals the most commonly reported pests are ants, cockroaches and rodents, but pests affect each industry differently. Small- and medium-sized merchants, such as restaurants and hotels, report significantly more challenges with pests such as rodents and flies. Real estate property managers report issues with cockroaches more than other industries, and large-scale retailers are most concerned with bed bugs and termites.
It’s clear that pests’ aftermath goes far beyond physical damage, as more than 50% of businesses say negative word of mouth causes the greatest damage to their organization after a pest issue. Furthermore, 78% of business leaders with pest control in place are confident their businesses are pest-free, yet 65% still feel vulnerable to a pest infestation, showing the importance of having a reliable pest management partner who’s ready whenever pests strike.
“What sets Terminix Commercial apart is our awareness of our customers’ needs and commitment to partnership,” says Mike Vazeii, senior director, marketing and product, Terminix Commercial. “We have a deep understanding of the challenges facing businesses today and the knowledge and capabilities they need in a partner to fight back against pests, as demonstrated through this report. As we continue to grow our commercial presence nationally and expand our footprint, we hope to live up to our ‘Business First’ brand by providing unparalleled expertise and service.”
The report provides in-depth analysis of how industry and region can affect businesses. For instance, businesses in the Southern region of the United States report cockroach challenges more frequently than other areas, while their peers in the West report termites more than other parts of the country.
As part of Terminix Commercial’s rebrand, the company has rolled out a new logo, head-to-toe revamp of the brand’s mission and deep focus on the core tenets that provide the most value to customers to help protect their investments and reputations.
The full Pest Perceptions Report is available at www.Terminix.com.
Terminix Commercial partnered with B2B International, a third-party market research provider, to research decision makers’ attitudes and perceptions of pest control services through a survey and focus groups. The survey reached 900 decision-makers and significant influencers on purchasing pest control in key verticals, including retailers, restaurant owners, hoteliers and real estate property managers across the country.
Terminix is the leading provider of termite and pest control services in the United States. Headquartered in Memphis, Tenn., Terminix services approximately 2.8 million residential and commercial customers in 47 states and 18 countries. Terminix is a business unit of ServiceMaster Global Holdings, Inc., a leading provider of essential residential and commercial services.