Tampa, Fla. — After seeking expansion opportunities across the West Coast, elevated craft beer bar franchise The Brass Tap plans to expand in the Golden State, signing a five-unit deal in Modesto, Calif.
"We currently have two locations in California, Rocklin and Vacaville. Modesto provides a similar demographic to these cities with a younger population that enjoys exploring the local craft beer scene," says Jamie Cecil, vice president of franchise development for The Brass Tap. "We're confident they will come for the vast beer offerings and unique food pairings, but the reason they'll stay is for our atmosphere. Our bar has live music and trivia, arcade games and Nintendo to create an all-around immersive experience."
Franchisee Rick Sousa, who currently works in business development for Dust Bowl Brewing Company in Modesto, will own and operate the new locations. Sousa has been in the foodservice and manufacturing industry for his entire career and plans to use his expertise in the field to help his Brass Tap locations thrive.
Sousa's first unit is expected to open in Modesto by December 2019 and he's currently looking for real estate throughout Stanislaus and San Joaquin counties for his four additional stores.
Building on the momentum of Sousa's five-store signing in Modesto, The Brass Tap is looking at expansion opportunities in the San Francisco Bay Area, aiming to capitalize on the growing craft beer scene in Northern California.
"We hope to have roughly a dozen locations open in Northern California over the next several years," says Cecil. "Now, it's about finding the right partners to join our franchise family."
Outside of California, The Brass Tap continues to grow its presence throughout the country, including in Texas where an existing operator with the brand is preparing to sign for a five-store deal in Dallas.
"Sid Patel currently owns one location in Allen, Texas, and now plans to expand in the state by bringing five more units to the Dallas area,” notes Cecil.
The Brass Tap is a Tampa, Fla.-based craft beer bar and entertainment venue known for its extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Brass Tap has nearly 50 bars in 22 states. For more information, visit http://thebrasstapfranchise.com/.
SOURCE: The Brass Tap