Atlanta — Tropical Smoothie Cafe plans for continued development in Colorado, targeting Denver, Colorado Springs and Centennial to expand its presence through franchise growth. Tropical Smoothie currently has three locations in Colorado.
Spearheading Tropical Smoothie's expansion throughout Colorado is husband-and-wife team Craig and Dianne LeMieux, area developers for the region. The LeMieuxs purchased area developer rights to the market in April 2016, along with two existing locations in Centennial. In addition to their development efforts in Colorado, the LeMieuxs are also Tropical Smoothie area developers in Michigan and Ohio. They currently have a total of 58 open locations throughout their markets, with an additional 39 cafes in development.
"Dianne and I have been with Tropical Smoothie Cafe for more than a decade, and it's our belief in the brand that drives us to continually expand our business," says Craig LeMieux. "We have not only seen tremendous success with the cafes we own and agreements we facilitate in Colorado, Michigan and Ohio, but also company-wide as the brand continues to report consecutive years of positive comp sales.”
Over the past 3 years, Tropical Smoothie Cafe has sold over 450 franchises nationwide. Growth efforts in Colorado were fueled by Tropical Smoothie Cafe's accelerated development plans in 2017. On the heels of one of the strongest years in the company's 20-year history, the award-winning brand successfully propelled its expansion and grew its presence in key markets nationwide, including Charleston, S.C.; Albuquerque, N.M.; Dallas; and Southern California.
This year, the food and smoothie franchise plans to open 100 restaurants nationwide and currently has franchise opportunities across the U.S. in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others. By 2020, Tropical Smoothie Cafe plans to have 1,000 stores open across the U.S.
Celebrating its 20th anniversary in 2017, Tropical Smoothie Cafe is a fast-casual restaurant concept with over 550 locations nationwide.
SOURCE: Tropical Smoothie Cafe