Yankee Candle Opens First Immersive Pop-Up Shop in NYC

South Deerfield, Mass. — Home fragrance expert Yankee Candle opened its first-ever experiential pop-up shop, CandlePower by Yankee Candle, in New York City on November 9, 2017. Open until January 3, 2018 in SoHo, the 5,340-square-foot store features 10 immersive exhibits to ignite the senses through scent, sight, sound and touch.

"Scent has the power to take you places, whether it's a special aroma of home, the scent of the mountains from a hiking trip, or the fragrance of the beach. Our consumers know our candles provide those finishing touches and strengthen those special feelings," says Hope Margala, CEO of Home Fragrance, Newell Brands.

The pop-up shop will feature exhibits such as a multi-dimensional wonderland of flowers, cascading with its signature fragrance Sun Drenched Apricot Rose; a coastal getaway gushing with scents of the sun and sand; and a personalization lab for shoppers to customize their own Yankee Candle by selecting a candle style, fragrance and personal photo to adorn the label.  

The Scent Test Bar allows shoppers to uncover a fragrance based on personality type and to test their knowledge of Yankee Candle scents. With the holiday season approaching, shoppers can select a gift from the Museum Store, which features a wall of more than 100 iconic candles from the three brands. A gifting station is available to wrap and ship gifts.

For more information, visit www.candlepowernyc.com.

The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. The company is a wholly owned subsidiary of Newell Brands and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 company-owned and operated retail stores, direct mail catalogs and its Internet website www.yankeecandle.com.

Newell Brands is a leading global consumer goods company. Brands include Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For more information, visit www.newellbrands.com.

SOURCE: Yankee Candle

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