Atlanta — Three-time GRAMMY award-winning artist Zac Brown, of Zac Brown Band, has teamed up with the Atlanta Hawks to open the next restaurant under the Southern Ground family of brands, Zac Brown's Social Club, in the heart of Atlanta, Philips Arena.
"We are excited to incorporate Zac Brown's Social Club restaurant into our transformed arena. Zac Brown fits perfectly with our brand and vision for the new arena — to be the home of great food and music for the South," says Atlanta Hawks CEO Steve Koonin. "As the first of what will be many new amazing dining options, we are proud that Zac, an Atlanta icon, is helping us reinvent our dining experience."
No stranger to the restaurant business, Brown has owned two previous restaurants prior to this, and the venture into the Atlanta food scene brings his Southern Ground brand to the heart of the city. Getting to showcase his culture and the food that helps to define it, Brown is excited to be working with the Atlanta Hawks on such a special project.
"Food has always been a passion of mine, from owning my own restaurant on Lake Oconee, to opening the Southern Ground Social Club. I love that food represents togetherness and gathering everyone around the family table for a great meal. I'm excited to open Zac Brown's Social Club and invite Atlanta to our table," says Brown.
The restaurant will be run by Southern Ground’s executive chef, Chef Rusty Hamlin, who has been cooking alongside Brown for over a decade and is the host of "Eat & Greet."
Chef Hamlin and the team at ZB Customs, Brown's custom-made furniture company located in Peachtree City, Ga., are working alongside architecture firm HOK on the design plan for the space. Zac Brown's Social Club will be a full-service restaurant and will also include an adjacent concession stand for quick-service food. The restaurant will be open during the 2018-2019 season, the 50th anniversary of the Hawks in Atlanta.
SOURCE: Southern Ground