New York City — German baby products brand CYBEX is opening its first flagship store in New York City, marking a new milestone for the international brand in the U.S. The boutique features the complete CYBEX product portfolio: strollers, car seats, baby carriers, home and living solutions, and accessories.
Located on the iconic 127 Greene Street in SoHo’s historic Cast-Iron District, the boutique spans 2,300 square feet across a single floor, and embodies the brand’s philosophy of merging luxurious functionality with contemporary design.
“After our flagships in Prague, Tokyo, Amsterdam and Paris, New York was a natural next step,” says Martin Pos, founder of CYBEX. “The city is a global epicenter of culture, fashion and design, making it the perfect home for CYBEX. Parents and families in New York are deeply attuned to style, quality and innovation — values that define our brand. I am proud to bring CYBEX to one of the most vibrant cities in the world, where our products can seamlessly fit into urban family life.”
Upon entering, visitors are immersed in an atmosphere that pays homage to New York’s architectural and cultural heritage. Structural steel columns serve as a modern accent, subtly recalling the building’s cast-iron façade that define the historic neighborhood.
The interplay of glass and steel light reflections echoes the vibrant energy of the streets outside. A refined monochromatic palette of warm beige materials forms the backdrop, complemented by elegant gold racks that add a touch of sophistication.
The store’s sleek, modern aesthetic creates a dialogue between CYBEX’s signature design DNA and the distinctive character of New York City. This carefully crafted space is designed to foster an intimate and inspiring shopping experience, also offering an exclusive VIP area for premium one-to-one appointments.
In 2014, CYBEX merged with Goodbaby International Holdings Limited, a leading global durable juvenile products company headquartered in China. For more information, visit www.cybex-online.com.
SOURCE: CYBEX