Irving, Texas — 7-Eleven, Inc. has opened its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. Located at the corner of Preston and Alpha roads in Dallas, this new location offers customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco Company®, a popular south Texas restaurant concept.
Laredo Taco Company is famous for its authentic tacos served on fresh-made flour tortillas as well as its signature salsa bar. Unlike other Laredo Taco Company restaurants, this location features an extended covered patio for customers looking to enjoy outdoor seating, frozen margaritas and beer on tap.
“We’re excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve,” says Molly Long, 7-Eleven’s vice president of store evolution and design. “The customer is getting the convenience they expect from 7-Eleven — coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers.”
In addition to custom espresso drinks and cold brew coffee, customers can also enjoy refreshing organic smoothies and shakes, vitamin infused sparkling water, and even a wine cellar.
The store also offers an array of digital innovations providing customers with added convenience, including mobile checkout and delivery. With 7Rewards®, the loyalty program found in the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW® delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.
7-Eleven’s Evolution Store concept continues to set a benchmark for convenience retailing, serving as an experiential testing ground for customers to try the brand’s latest products and innovations. And while all Evolution Stores include a restaurant concept, no two locations are exactly alike as the retailer continues to tweak the design and product mix based on customer feedback and shopping habits.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. For more information, visit www.7-Eleven.com.
SOURCE: 7-Eleven, Inc.