New Albany, Ohio — Abercrombie & Fitch, a division of Abercrombie & Fitch Co., has opened its new SoHo store in New York City. Located at 520 Broadway between Spring and Broome streets, the store reflects the brand’s 134-year-old history in New York, from its original South Street storefront in the 1890s to its past iconic Madison Avenue location, to its Fifth Avenue store today. The store also debuts Abercrombie & Fitch’s first “Heritage Meets Modern” design concept.
“We are proud to open our doors in the heart of one of New York City’s most iconic shopping destinations, in a place that has been central to Abercrombie & Fitch’s history for more than a century,” says Melissa Worth, managing director, Americas, Abercrombie & Fitch Co. “New York has always been woven into our brand’s story, and we truly feel that this new store is the best expression of Abercrombie to date, blending our rich history with a modern design that we hope inspires every customer who walks through our doors.”
Spanning three floors, the store offers an expanded shopping experience featuring a broad assortment of men’s and women’s product. It also features a first-ever accessories section, with footwear, sunglasses, bags and more. The second floor includes a dedicated activation space inspired by a classic New York hotel bar.
Later this month, Hollister, a division of Abercrombie & Fitch Co., will open a store at 547 Broadway in the former Abercrombie SoHo location, further expanding the retailer’s presence in the neighborhood.
Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. and is sold in more than 300 stores worldwide (including abercrombie kids) and on www.abercrombie.com.
SOURCE: Abercrombie & Fitch