San Francisco — a.k.a. Brands Holding Corp., a brand accelerator of next-generation fashion brands, plans to debut five new U.S. Princess Polly stores in the back half of 2024. The brand will open additional West Coast stores in Scottsdale, Ariz.; Santa Clara, Calif.; San Diego; and Irvine, Calif., and it will land on the East Coast in Boston for the first time. These new stores build upon the success of its first U.S. location in Los Angeles.
Each new store will offer more than 250 Princess Polly apparel looks, and over 200 accessories and footwear styles. The walls will be donned with selfie mirrors and colorful digital screens to bring the spaces to life, elevating them beyond the typical retail experience. Stores will host exclusive influencer events showcasing the latest trends and fashion, alongside evergreen customer-focused events designed to further grow the brand’s connection with its new communities beyond the digital world.
“Our U.S. customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts,” says Eirin Bryett, co-CEO of Princess Polly. “True to the Princess Polly identity, the new stores will feature fun and engaging displays, and countless must-have looks and styles, evoking an overall sense of boldness and excitement.”
The beloved Gen Z brand will be making its brick-and-mortar debuts in Scottsdale’s Fashion Square, San Diego’s Fashion Valley, Boston’s Newbury Street, Santa Clara’s Valley Fair and the Irvine Spectrum Center this fall. In an effort to connect with the brand’s robust student customer base, Princess Polly will also embark on roadshows to each location’s nearby college campuses and student hot spots.
“Growing Princess Polly’s physical retail footprint across the U.S. reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience,” says Wez Bryett, co-CEO of Princess Polly. “Princess Polly is a high-growth global brand. The five new stores will give fans a chance to touch and feel our products and to physically interact with the brand they’ve come to love online.”
Princess Polly is a leading fashion brand delivering the latest trends, exclusive designs and lower environmental impact looks to trendsetters globally. As industry pioneers in the digital space, Princess Polly is constantly evolving and is now expanding its presence further into physical retail. For more information, visit us.princesspolly.com.
a.k.a. Brands is a brand accelerator of next-generation fashion brands. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience; current brands include Princess Polly, Culture Kings, mnml and Petal & Pup.
SOURCE: a.k.a. Brands