San Francisco — The open and airy, gallery-like bi-level space utilizes raw, natural elements such as wood, polished concrete and repurposed brass fixtures to create a warm and refined atmosphere.
San Francisco — bareMinerals has opened the brand’s first-ever bareMinerals Shade Shop. The new store opened August 1, 2014 in the heart of Soho.
Conceptualized as a new way to shop, bareMinerals complexion assortment is merchandised by shade family — light, medium, tan, dark and deep — in a streamlined, easy-to-navigate environment. The store design allows women to find everything they need in one location, specifically curated for her skin tone, and will also feature a rotating color bar to complete her look.
Designed as a playground to test new concepts, the brand will refresh the shop seasonally, with the first transformation taking place in November, just in time for the holiday season.
“We embraced elements and moments that are true to the heart and soul of our brand by creating a space inspired by our home on the Northern California coastline through fresh and natural materials that are both unexpected and inviting,” explains Michelle Boudreau, senior director of global visual merchandising and store design.
The open and airy, gallery-like bi-level space utilizes raw, natural elements such as wood, polished concrete and repurposed brass fixtures to create a warm and refined atmosphere.
bareMinerals develops, markets and sells cosmetics and skincare in 34 countries, with more than 6,500 points of distribution, including more than 200 company-owned boutiques.
SOURCE: bareMinerals