CAMP Expands its Retail Footprint to Massachusetts
Katie Lee
New York City — As part of its expansion plans and commitment to bringing a new kind of retail to young families nationwide, CAMP, The Family Experience Company, will open its newest location at Burlington Mall in Burlington, Mass. The retailer will bring its unique combination of play, product and programming, along with interactive-themed experiences that delight kids and adults alike. This will be CAMP’s eighth store and the first of many new brick-and-mortar locations set to open in 2022, including a flagship store in Los Angeles in early spring.
Opening on February 3, this 9,400-square-foot location will feature a curated ‘Canteen’ where families will shop for their favorite toys, gifts, books and accessories for all ages. Within this Canteen lies CAMP’s signature Magic Door, a speakeasy style pivoting wall that leads families to the location’s first theme: The PAW Patrol™ Experience: Only at CAMP. This immersive experience, developed in partnership with leading global children’s entertainment company Spin Master, brings PAW Patrol: The Movie™ to life. Kids of all ages will be able to live out their rescue mission dreams through themed environments; a lookout tower, ride on cars, zip-line and more action-packed activities celebrating their favorite group of adventurous pups.
Like all CAMP stores, the Burlington Mall location will have a new theme every 4 months, so there will always be something fresh and exciting to experience at CAMP.
Launched in December 2018, CAMP operates seven retail locations in New York, New Jersey, Texas and Connecticut and serves families everywhere via its digital platforms.
