Rochester Hills, Mich., and Cherry Hill, N.J. — Carter’s, Inc., the nation’s leader in baby and childrenswear, is opening a brand-new store for the first time in Rochester Hills, Mich., with a new retail environment designed to help families shop, discover and connect.
Located at the Village at Rochester Hills, the store will open on Nov. 12. The new concept store is designed around how today’s parents shop, with Carter’s, OshKosh B’Gosh, Little Planet and Skip Hop organized by a child’s size and stage, family spaces that make it easy to stay awhile and year-round community events that give families more reasons to come back. This opening marks one of four stores across the nation designed with this new concept this year.
Another recently opened concept store for Carter’s debuted on Nov. 5 at Cherry Hill Mall in Cherry Hill, N.J. Cherry Hill Mall is a leading retail destination in the Greater Philadelphia/South Jersey region whose brands include Dick’s House of Sport, Aritzia, True Religion, Lululemon, Indochino and more.
Open just in time for the holidays, these concept stores come on the heels of Carter’s rebranding after 161 years.
“Stores are where we bring the Carter’s brand to life and build meaningful connections with families,” says Mike Rubringer, senior vice president of store operations at Carter’s, Inc.
The openings reflect Carter’s continued investment in its physical retail experience, pairing the brand’s products with updated store environments and activities designed for today’s families.
The addition of Carter’s at the Village of Rochester Hills will become the Village’s first dedicated children’s apparel retailer.
“With its strong reputation among families and its extensive selection for babies and young children, Carter’s will add a wonderful new resource for our community to further establish the Village as a destination where families can shop for everyone in one place,” notes Margaux Keusch, senior director of leasing at the Village of Rochester Hills.
Existing tenants at the Village of Rochester Hills include Whole Foods, Von Maur, ALO, American Eagle, Aerie, Dry Goods, Pandora Jewelry and Warby Parker as well as a unique selection of restaurants.
Carter’s, Inc. is North America’s largest and most-enduring apparel company exclusively focused on babies and young children. It’s core brands, Carter’s and OshKosh B’gosh, are iconic and among the most trusted names in children’s apparel. The company operates more than 1,000 stores across the United States, Canada and Mexico. For more information, visit www.carters.com.
The Village of Rochester Hills, developed in 2002 by Robert B. Aikens & Associates, LLC, is metropolitan Detroit’s premier outdoor lifestyle shopping center. For more information, visit www.TheVORH.com.
SOURCE: The Village of Rochester Hills, Cherry Hill Mall