New York City — Century 21 is making a New York City comeback, relaunching the beloved institution in spring 2023 at its flagship location downtown across from the World Trade Center. The iconic retailer and purveyor of off-price luxury fashion has teamed with global premium experiences company Legends to introduce a revitalized shopping experience to Century 21’s faithful local — and global — fans.
For more than 60 years, Century 21 has been synonymous with value and luxury, offering an exceptional assortment of designer brands at unbeatable prices. With an emphasis on its Big Apple roots, Century 21 will be adding ‘NYC’ to its iconic logo.
Legends boasts a prominent footprint in the New York City market, overseeing retail and hospitality operations at landmark establishments including Yankee Stadium (New York Yankees and NYCFC), One World Observatory and the MLB Flagship Store. As a global, data-driven holistic sales service provider, Legends has operated brick-and-mortar, pop-ups, e-commerce and in-venue retail experiences for renowned brands such as the NFL, MLB, PGA, NASCAR, Real Madrid, Dallas Cowboys, and the 2012 and 2016 Olympics, among many others.
This partnership will couple Legends’ omnichannel operating expertise with Century 21’s expert curation of designer brands at amazing prices.
“Century 21 is, and always will be, a New York City brand,” says Raymond Gindi, co-CEO of Century 21. “Our flagship store has been a long-time symbol of this city’s resilience and unwavering spirit. In our 60-year history we have only closed our doors twice, once after the devastation of 9/11 and then again during the COVID-19 pandemic. But like the true New Yorkers we are, we have persevered. We could not be more excited to bring Century 21 back home, delivering the same products and value to customers, in partnership with Legends.”
“Legends is proud to partner with Century 21 to bring the beloved retail experience back to New York City,” says Dan Smith, president, Legends Hospitality. “Working side by side with the Century 21 team, we have enhanced the in-store and e-commerce experience and are excited to ‘open the doors’ to a global audience in 2023.”
As a result of this partnership, Century 21 will be introducing a more streamlined customer shopping experience through in-store upgrades and an elevated, e-commerce presence, which will debut at the same time the brick-and-mortar store opens its doors. The reopened Cortlandt Street location will span the four main floors of the original downtown space. Century 21 Stores will continue to be run by the Gindi family.
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide: Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise and Global Technology Solutions. For more information, visit www.Legends.net.
SOURCE: Century 21 Stores