DICK’S Sporting Goods Opens New Concept Store ‘DICK’S House of Sport’
Katie Lee
Pittsburgh, Pa. — DICK’S Sporting Goods opened its first-ever DICK’S House of Sport, a new concept store, in Victor, N.Y., on April 9. This month, the retailer will also debut nine newly redesigned Golf Galaxy locations and expanded technology offerings in 62 additional Golf Galaxy locations in select cities across the country.
DICK’S House of Sport explores the future of retail through multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service and enhanced technology. The store features a 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax™ technology, golf hitting bays with TrackMan™ simulators, a putting green, the company’s first-ever “House of Cleats” that will seasonally rotate product, a health and wellness destination to help customers with recovery and well-being, and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes. Later this year, the company will open its second DICK’S House of Sport in Knoxville, Tenn.
The redesigned Golf Galaxy stores will offer golfers of all levels an immersive golf experience. The retailer will open additional remodeled locations later this year.
DICK’S Soccer Shops will offer a high level of service from in-store soccer experts who are specially trained to help customers find the equipment they need and the right fit for their cleats to excel at the game. The Soccer Shops will feature a variety of updated in-store elements including an elevated cleat shop, licensed jersey cubes and soccer trial cages in select locations. All Soccer Shops opened on April 5.
Following the store openings, DICK’S will have 730 DICK’S Sporting Goods stores nationwide in 47 states.
Founded in 1948, DICK’S Sporting Goods is a leading omnichannel sporting goods. Headquartered in Pittsburgh, DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. For more information, visit www.dicks.com.
