Minneapolis — The Walt Disney Company and Target Corporation have formed a creative retail collaboration to help bring the magic of Disney to the joy of shopping at Target.
The collaboration encompasses experiential retail and merchandising — including the launch of 25 Disney stores within select Target stores nationwide on October 4, 2019, with 40 additional locations opening by October 2020. Additionally, a new Target store will open at Flamingo Crossings Town Center at the western entrance of the Walt Disney World Resort in 2021 to bring the convenience of Target shopping to Disney park guests.
“With a shared focus on families and unwavering commitment to our guests, we are excited to evolve our relationship with Disney to bring ease, convenience and joy to more families and fans with unique and differentiated retail experiences that can only be created through our two companies,” says Brian Cornell, chairman and chief executive officer, Target. “We believe the combination of Disney’s unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests. This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model.”
Adds Bob Chapek, chairman, Disney Parks, Experiences and Products: “Our products help fans and families live the magic wherever and whenever they want. And we know the way consumers shop for those products is changing — so we’re making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores.”
Disney and Target worked closely to co-develop and design an experience that will bring the magic of Disney store to Target guests in new and unique ways, while extending the Disney store footprint. Disney store at Target locations will be among the select places in the U.S. where guests can browse and purchase Disney store specialty merchandise from Disney, Pixar, Marvel and Star Wars.
Disney store at Target will launch just when the new assortment of merchandise from Disney’s Frozen 2 and Star Wars: The Rise of Skywalker hits shelves. Additional locations will be added to more Target stores over the next year to expand the Disney store retail footprint.
Disney store at Target locations will be a Target-operated, branded “shop-in-shop” layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys, replicated online at Target.com/Disneystore and in the Target app. The “shop-in-shop” will feature an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations.
The experience will also include music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips and Park events.
Disney store at Target will open in October in the following 25 Target stores:
- Allen North #2516 (Allen, Texas)
- Austin NW #1797 (Austin, Texas)
- Bozeman #1237 (Bozeman, Mont.)
- Brighton #922 (Brighton, Mich.)
- Chicago Brickyard #1924 (Chicago)
- Clearwater #1820 (Clearwater, Fla.)
- Denver Stapleton #2052 (Denver)
- Edmond #1398 (Edmond, Okla.)
- Euless #1368 (Euless, Texas)
- Houston North Central #1458 (Spring, Texas)
- Jacksonville Mandarin #1300 (Jacksonville, Fla.)
- Keizer #2110 (Keizer, Ore.)
- Lake Stevens #1331 (Lake Stevens, Wash.)
- Leesburg #1874 (Leesburg, Va.)
- Loveland #1178 (Loveland, Colo.)
- Maple Grove North #2193 (Maple Grove, Minn.)
- Mobile West #1376 (Mobile, Ala.)
- Murrieta #1283 (Murrieta, Calif.)
- New Lenox #2028 (New Lenox, Ill.)
- Pasadena #1396 (Pasadena, Texas)
- Philadelphia West #2124 (Philadelphia)
- San Jose College Park #2088 (San Jose, Calif.)
- South Jordan #2123 (South Jordan, Utah)
- Stroudsburg #1260 (Stroudsburg, Pa.)
- Waterford Park #2068 (Clarksville, Ind.)
Minneapolis-based Target Corporation has more than 1,800 stores. For more information, visit www.Target.com.
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises into the daily lives of families and fans around the world. When Walt Disney opened Disneyland in Anaheim, Calif., on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe and Asia; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. There are more than 300 Disney store locations around the world.
SOURCE: Target Corporation