Los Angeles — Forever 21 plans to open 14 new stores across the U.S., starting with a new location at the Gran Plaza Outlets in Calexico, which opened this past August. The Calexico, Calif., store is the first in a series of Forever 21 openings across America scheduled through June 2023.
“We’re seeing even more consumers returning to the in-store shopping experience,” says Winnie Park, CEO of Forever 21. “While our online business remains strong and a key component of our growth strategy, we love interacting with our consumers in-store. We’re excited to open 14 new locations and bring Forever 21’s LA style and attitude to our consumers.”
In addition to the Calexico, Calif., opening, Forever 21 will unveil stores at Chicago Premium Outlets in Aurora, Ill.; Warwick Mall in Warwick, R.I.; Las Vegas Premium Outlets North in Las Vegas, Nev.; The Outlets of Des Moines in Altoona, Iowa; Grove City Premium Outlets in Grove City, Pa.; Norfolk Premium Outlets in Norfolk, Va.; Cape Cod Mall in Hyannis, Mass.; The Outlet Shoppes at Atlanta in Woodstock, Ga.; Mayaguez Mall in Mayaguez, Puerto Rico; Leesburg Premium Outlets in Leesburg, Va.; Florida Keys Premium Outlets in Florida City, Fla.; The Outlets at Tejon in Tejon Ranch, Calif.; and Ross Park Mall in Pittsburgh.
“Consumers are once again enjoying the benefits of shopping in-store and are purchasing for a range of activities such as expanded social events or a wardrobe refresh as they return to the office,” says Jacob Hawkins, chief marketing, digital and omni officer of Forever 21. “We’re also seeing even more customers choosing the buy online, pick up in-store option, and these 14 new stores reflect our commitment to ensuring we have the local inventory to meet demand for this increasingly popular omni shopping model.”
Forever 21 operates more than 572 freestanding locations globally. For more information, visit www.Forever21.com.
SOURCE: Forever 21