Los Angeles — This month, Frederick’s of Hollywood will open a flagship store at Mushrif Mall in Abu Dhabi, marking its first Middle Eastern location and its first location outside the U.S.
Los Angeles — This month, Frederick’s of Hollywood will officially open the doors of its newest flagship store at Mushrif Mall in Abu Dhabi, the lingerie brand’s first Middle Eastern location — and its first location outside the United States.
The retailer recently entered into an exclusive multi-year licensing agreement with Safeer Establishment, a subsidiary of Emirates Associated Business Group (EABG), to open at least 10 Frederick’s of Hollywood stores in six Middle Eastern countries over the next 3 years, with additional store openings based on a mutually agreed upon expansion plan.
The 3,500-square-foot boutique boasts gleaming white tile floors, sleek black and white leather accents and, of course, hints of red carpet.
Frederick’s of Hollywood currently has 123 specialty retail stores in the United States.