San Francisco — IT’SUGAR has opened a new 10,600-square-foot pop-up candy store in Union Square, bringing a sweet welcome to visitors in downtown San Francisco’s mecca of shopping. The new experiential candy store takes over space vacated by Forever 21, the clothing brand, and is filled with thousands of varieties of over-the-top chocolates, candy and humorous products, plus Instagram-worthy in-store displays and immersive candy experiences.
“We are excited to expand our presence in the vibrant city of San Francisco with our third IT’SUGAR location,” says Jeff Rubin, CEO and founder of IT’SUGAR. “It’s a candy lover’s dream come true.”
In the Union Square store, customers will be greeted by candy stations housing a plethora of different kinds of candy by the pound for the ultimate personalized candy experience. Entire sections within the store are dedicated to beloved brands including M&M’s, Skittles, Starburst, Reese’s, OREO, Sour Patch Kids, PEZ and more, and are filled with unique branded confections and quirky candy-themed gifts.
The experience-based store also includes immersive areas devoted to retro and international candy, TikTok-trending treats, and much more. America’s favorite candy brands are brought to life with shop-in-shops and giant branded characters throughout the store.
The new IT’SUGAR pop-up store is in Union Square at 2 Stockton St., San Francisco. For more information, visit www.itsugar.com.
Founded by candy veteran Jeff Rubin in 2006, IT’SUGAR has become one of the largest specialty candy “retailtainers” in the world, with 100 locations throughout the United States. IT’SUGAR is a member of BBX Capital’s family of companies and a subsidiary of BBX Sweet Holdings.
BBX Capital, Inc. is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings and Renin. For more information, visit www.BBXCapital.com.
SOURCE: IT’SUGAR