Minneapolis — In partnership with Meta, Best Buy is bringing Meta Lab @ Best Buy to more than 50 of its stores this summer. These 900-square-foot experiential spaces give customers a hands-on way to explore Meta’s AI glasses and VR headsets through interactive demos and displays, smart mirrors, personalized fittings and more.
“Our customers are passionate about experiencing what’s next and they turn to Best Buy to bring it to life,” says Patrick McGinnis, chief merchandising officer at Best Buy. “Meta Lab @ Best Buy is an experience customers can’t find at any other retailer and sets a new standard for how our customers will explore, play with and discover the latest cutting-edge tech.”
“Best Buy is an incredible partner,” says Christa Wittenberg, vice president of global retail sales at Meta. “Together we’re reimagining how consumers shop the next generation of personal technology. These are immersive, hands-on spaces built for real discovery — where people can experience firsthand just how stylish, fun and personal AI glasses and VR really are. We want customers to walk in curious and leave genuinely excited about what’s possible.”
In all Meta Lab @ Best Buy locations, customers can work with a dedicated Meta Sales Specialist to learn more and try on the largest assortment across big-box retail.
The first Meta Lab @ Best Buy experiences launch this June, with additional locations rolling out throughout the summer. Here’s a look at some of the first places shoppers can see the spaces:
SOURCE: Best Buy