Franklin, Tenn. — In May 2024, Mitsubishi Motors North America, Inc. (MMNA) outlined its North American-focused 5-year business plan, dubbed Mitsubishi Motors Momentum 2030. The plan outlines the company’s business and product plans that run through fiscal-year 2030. As part of this plan, the first Mitsubishi Motors retail sales gallery dealership will open in the first quarter of 2026 in Antioch, Tenn., southeast of Nashville.
The new retail development opening in 2026 in Antioch, Tenn., will be located at 4230 Century Farms Terrace. Century Farms is a 300-plus-acre mixed-use master-planned development incorporating retail, office and entertainment options. The development is currently home to a Tanger Outlets mall and Nashville Soccer Club’s practice facility, and is slated to add Whataburger, Chick-fil-A, In-N-Out Burger and four hotels.
“Mitsubishi Motors is on the cusp of a full brand-wide reinvention in the United States, with our Momentum 2030 roadmap charting our path forwards,” says Mark Chaffin, MMNA president and CEO. “One of our strengths is that we are both small and nimble, enabling us to make fast decisions and pivot quickly as necessary. But our small dealer-network across the U.S. limits our ability to grow our share and sales volume.”
Chaffin continues: “By 2030, I would like to see us represented in over half of the U.S. sales markets. Our gallery dealership program is key to not only achieve that growth in volume, but also to raise the experience to better meet shoppers’ expectations in a modern, busy retail world. The gallery dealership program is key to introducing customers to our vehicles in a welcoming, surprise-and-delight way.”
The gallery dealership model will be a partnership between MMNA and local dealer partners around the U.S., located in high-traffic, multi-use areas such as retail-heavy areas, mixed-use commercial/retail areas and shopping malls. It is expected that once this proof-of-concept model is completed, other Mitsubishi Motors dealer partners from around the country will pursue their own gallery dealerships.
MMNA will be the first non-luxury, mass-market brand in the U.S. to open a facility of this type. Common with luxury marques, these gallery dealerships present the brand and its vehicles in a no-pressure, inviting and open format, encouraging shoppers to research and explore the brand. The gallery model’s relaxed experience also lends itself to a unique and innovative way to buy a new Mitsubishi as well, with vehicles stored and sourced from the operating dealer-partner’s main sales facility, doing away with the need to store large numbers of vehicles at this location.
This initial facility will be developed in partnership with Murfreesboro, Tenn.-based City Auto Mitsubishi. The City Auto team will provide highly trained brand specialists for the facility, personnel who are knowledgeable with Mitsubishi Motors vehicles and the company’s in-car technology and brand history, and can help navigate the entire shopping process from discovery through to final paperwork necessary to complete a sale.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA has its headquarters in Franklin, Tenn., as well as corporate operations in California, Georgia, Michigan and New Jersey. For more information, visit www.media.mitsubishicars.com.
SOURCE: Mitsubishi Motors North America, Inc.