New Era Welcomes Chicago Into Retail Flagship Family

Buffalo, NY — New Era has chosen Chicago as the location for its 10th flagship store globally. The 4,500-square-foot store is also New Era’s first owned and operated retail presence in the Midwest.

 

 

Buffalo, NY — New Era has chosen Chicago as the location for its 10th flagship store globally. Centrally located at 207 South State Street in the heart of downtown Chicago, New Era will bring its renowned headwear, apparel and accessories to one of America’s premier cities.  

The two-level, 4,500-square-foot store is New Era’s largest location to date. The store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids.

This is New Era’s first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large-scale flagship, the brand will open numerous locations comprised of small-scale company stores and outlets throughout the greater Chicagoland area though 2013.

“The blend of sport culture, art and fashion in Chicago offers New Era a perfect testing ground for new retail formats. Our extended presence in the market offers us several major touch points to connect to our evolving consumer base,” says Cal Lawson, director of retail operations.

For more information, visit www.neweracap.com.