Westford, Mass. — On Aug. 29, 2019, PUMA opened its first-ever North American flagship store, located at 609 Fifth Ave. in New York City. The store showcases an immersive PUMA brand space —offering consumers a unique shopping experience through innovative sports engagement zones, a customization studio and digitally connected offerings. The store features 18,000 square feet of interactive retail space spanning two floors, with state-of-the-art double-height storefronts across 160 feet of wraparound frontage.
Within PUMA’s new store, customers can view products in alternate colors and styles through iMirror by NOBAL placed throughout the store. Mirror allows RFID product to bring up alternative selections based on the item the consumer tries on. In addition, consumers can press a button to notify an associate they need help at the mirror and sign up for in-store events.
“PUMA continues to see solid growth within North America and this new store reaffirms our commitment to this important market,” says Bob Philion, president of PUMA North America. “From visitors that come to experience this iconic city, to lifelong New Yorkers, we’re excited to open our doors in a vibrant and diverse community that aligns with our ‘Forever Faster’ mentality.”
SOURCE: PUMA