Retail Veteran Beverly Stern Joins Footwear Startup Roses & Rye

San Francisco — Roses & Rye, a new web-driven footwear brand, has appointed Beverly Stern as strategic principal. 

San Francisco — Roses & Rye, a web-driven footwear brand dedicated to supporting moms, has appointed Beverly Stern as strategic principal. She will provide strategic direction and creative leadership, as well as overall market positioning and merchandising expertise.

Stern’s impressive retail career has focused on building and scaling emerging brands in fashion and consumer goods. She has previously held the position of senior vice president, general merchandising manager for Gap, Banana Republic, Williams-Sonoma and Pottery Barn.

During her tenure at Gap, Stern became a mother for the first time. After her first child was born, she conceived the idea for babyGAP while working with Gap CEO Mickey Drexler. She then built babyGAP into one of the company’s most successful divisions.

“Beverly’s record of scaling iconic brands coupled with her experience as a mother makes her a perfect fit for Roses & Rye,” says Patricia Calfee, co-founder and CEO. “As a team, we prioritize innovation, growth and passion, and Beverly brings all of these skills as a leader.”

Roses & Rye was co-founded by Patricia Calfee and Ian Picache in 2011. For more information, visit www.RosesandRye.com.