Target Triples the Number of Apple Shop-in-Shops

Minneapolis — Target Corporation is expanding its collaboration with Apple, more than tripling its Apple at Target locations, giving even more guests a one-stop-shop for Apple products and accessories just in time for the holidays. Apple at Target is now located in 150 stores.

“For years, Target has been a destination for Apple products. Now we are excited to deepen our collaboration with Apple so even more guests can access the exceptional Apple at Target shop-in-shop experience. Through Target Circle, our popular free-to-join loyalty program, we’re also giving our guests the opportunity to try services like Apple Fitness+ for free, and with no purchase required,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Guests love the branded and immersive retail experiences we’re creating with Apple and other partners including Disney, Ulta Beauty and Levi’s. With this Apple expansion, we’re giving guests even more reasons to choose Target for all their shopping and tech service needs.”

In February 2021, Target unveiled the first Apple at Target shop-in-shops, elevating Target’s status as a destination for electronics and accessories and adding to Target’s legacy of creating inspiring, branded experiences in stores and online with strategic partners like Apple, Ulta Beauty, Disney and Levi’s. Now, Target has more than tripled its Apple at Target footprint to more than 150 locations nationwide. Each location features Apple-trained Target Tech Consultants and twice the space dedicated to Apple products, including the newly launched Apple Watch Ultra, Apple Watch Series 8, AirPods Pro (2nd generation), iPad, iPad Pro, iPhone 14 Pro and iPhone 14.

Minneapolis-based Target Corporation operates nearly 2,000 stores. For more information, visit www.Target.com.

SOURCE: Target Corporation