The Purple Factory Outlet to Open First Store in Georgia

Atlanta — Innovative mattress retailer The Purple Factory Outlet will open its first store in the state of Georgia late this summer. Located at The Outlet Shoppes at Atlanta, the new store is scheduled to open in early September.

The Purple Factory Outlet will encompass 4,506 square feet. In addition to mattresses, The Purple Factory Outlet will also sell a variety of other products, including pillows, seat cushions, frames, sheets and more.

“The Purple Factory Outlet brings a whole new dynamic to The Outlet Shoppes at Atlanta, and we couldn’t be prouder to have landed this new, innovative retailer,” says Connie Dyer, senior vice president of marketing for Horizon Group Properties. “Because our community strongly supports us, we want to return the favor by adding those retailers that strengthen our position as a fashion and lifestyle shopping destination.”

Founded by Tony and Terry Pearce, the Purple mattress combines their years of experience in advanced aerospace materials, manufacturing and design into one product. Their secret is the invention of Hyper-Elastic Polymer technology. This soft, yet strong, material relaxes under pressure points, redistributing the pressure to other areas. The material also gives back support.

The Outlet Shoppes at Atlanta is the closest outlet center to the Atlanta metro area, featuring 100 top-tier, name-brand stores, including Kate Spade, Saks Fifth Avenue OFF 5th, Under Armour, Vineyard Vines, Sperry, American Eagle, Adidas, Columbia Sportswear, Nike, Coach, Michael Kors and more. The open-air center is located off Exit 9 on I-575. For more information, visit www.TheOutletShoppesAtAtlanta.com.

SOURCE: Horizon Group Properties