London — The rock ‘n’ roll legends that are the Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby,’ at 9 Carnaby St. in London’s Soho, the historic London destination that is synonymous for its connection to British music and fashion culture since the 1960s.
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning September 9, 2020.
In a statement, The Rolling Stones said: “Soho has always encapsulated rock ’n’ roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”
The collections include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim.
The store will also introduce ‘Stones Red,’ the official color from Pantone which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone color will also launch with the store.
Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colors of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.
“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy,” says Mat Vlasic, CEO of Bravado. “RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”
For those in the know, the store’s window features a world first soundwave installation — taken from the opening to the 1966 hit track “Paint It Black.”
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.
SOURCE: Bravado