Los Angeles — True Religion, the iconic global lifestyle, apparel and accessories brand, has expanded its retail stores with four new locations in Dallas, New York City, San Antonio and Chicago. One is already open, while the other three will open this month. These new stores bring the brand’s total number of physical retail locations to 51 in the United States.
“Our retail expansion strategy has always been built around our consumers,” says Michael Buckley, chief executive officer, True Religion. “While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets. We know our customers in Brooklyn, San Antonio, Katy and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”
The store locations and opening dates include:
• Katy Mills in Katy, Texas, opened on May 30, 2024.
• North Star Mall in San Antonio, Texas, will open on November 8, 2024.
• Kings Plaza in Brooklyn, N.Y., will open on November 15, 2024.
• Orland Square in Orland Park, Ill., will open on November 22, 2024.
In 2002, True Religion emerged onto the Los Angeles denim scene by disrupting the construction of the classic five-pocket jean.