Bolingbrook, Ill. & Mexico City — Ulta Beauty, the largest beauty retailer in the U.S., is opening its first stores in Mexico, marking the brand’s brick-and-mortar international debut and a milestone in Ulta Beauty’s growth strategy. In partnership with Axo®, Ulta Beauty brings its unique retail experience to a new market.
Ulta Beauty’s first store in Mexico opened on Aug. 21 at Antara Fashion Hall in Mexico City, followed by Galerías Metepec on Aug. 30, with further openings scheduled to debut across the region throughout the year. To commemorate this milestone, Ulta Beauty will host a private grand opening celebration on Sept. 18, 2025, at its Antara store.
“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market,” says Kecia Steelman, president and CEO of Ulta Beauty. Steelman was named CEO in January.
The expansion marks a pivotal time for Ulta Beauty brands with global aspirations. For the first time, 35 beloved beauty brands will be available to shop in Mexico — including Ulta Beauty exclusives Isima by Shakira, Peach & Lily, Orebella, Ulta Beauty Collection and fan favorites like Morphe, Bubble, about-face, Ouai, Half Magic and Kitsch — alongside offerings from local Mexican beauty brands including AHAL, AloeVida, Bailando Juntos by Yuya, Sarelly Creativo Lab by Anna Sarelly and more. The stores will also feature trend-driven displays, beauty services and immersive experiences designed to make beauty accessible, welcoming and fun.
Ulta Beauty Mexico plans to open several stores across the country in 2025, in the following locations: Altacia, León; Antara, Mexico City; Fórum Tlaquepaque, Guadalajara; Galerías Guadalajara, Guadalajara; Galerías Metepec, State of Mexico; Península Tijuana, Tijuana; Plaza Fiesta San Agustín Monterrey, Monterrey; Plaza Satélite, State of Mexico; and Vía Viva, Guadalajara.
Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit www.ulta.com.
SOURCE: Ulta Beauty