Brooklyn, N.Y. — Home furnishings retailer West Elm recently opened its first Idaho store in downtown Boise on June 9, 2016. The 14,158-square-foot-store features West Elm’s unique fall assortment for modern living as well as a signature design lab with complimentary design services.
Rooting itself in Boise, West Elm incorporated wooden “Tater Blocks” salvaged from the renovation of Simplot’s Caldwell-based potato storage facility into the store’s custom interior design. The blocks, once used as industrial flooring for potato storage facilities, have been repurposed to create a unique art installation at the new store.
“We are honored to incorporate materials representing the region’s unique agricultural heritage into our first Idaho store,” says West Elm’s president, Jim Brett. “And we look forward to learning more about Idaho’s culture by contributing to the renewed vibrancy of Boise’s historic downtown.”
Headquartered in Brooklyn, N.Y., West Elm opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. The brand operates 87 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
SOURCE: West Elm