Mt. Angel, Ore. — Wilco, a farmer-owned cooperative, plans to open a new store in Petaluma, Calif., in May 2020. This opening will mark the retailer’s entrance into California and will expand the specialty retailer’s footprint to 22 locations on the West Coast.
Committed to nurturing the passions of rural living families, the brand will occupy the former Orchard Supply Hardware space. Similar to that long-time Petaluma retailer, Wilco carries a wide range of hardware supplies alongside land, lawn, garden, livestock and pet-related products and services. The retailer plans to employ a staff of 40 from the local community.
“We have been interested in expanding the brand into California for some time. We look for locations where community matters and that our research shows have an unmet need for our farm-tested products and services. The combination of Petaluma’s rolling farmlands, rich viticulture industry, longer growing season and hometown charm made it the perfect choice to be our inaugural California market,” says Sam Bugarsky, Wilco CEO. “As a farmer-owned brand, it’s a community that just feels like a natural extension of the Wilco family.”
The Petaluma Wilco store will offer extensive livestock supplies, hardware, lawn & garden, and workwear & lifestyle clothing departments including brands like Carhartt, Danner, Levi, Wrangler and Ariat. Additionally, the retailer will include a deep pet care offering with a full-service dog grooming operation.
“Our goal is to deliver all of the great hardware options Orchard Supply Hardware provided to Petaluma while adding a selection of top-rated, farm-proven brands across all our departments,” says Bugarsky.
The Petaluma store will be located at 1390 N. McDowell Blvd. For more information, visit http://www.wilco.coop or http://www.farmstore.com.
SOURCE: Wilco