Union, N.J. — Bed Bath & Beyond Inc. has appointed Bart Sichel as executive vice president, chief marketing & customer officer. Sichel will oversee fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon, reporting directly to Bed Bath & Beyond Inc.’s president and CEO, Sue Gove.
“I am excited to welcome Bart to the Bed Bath & Beyond leadership team and am confident that his retail experience and deep knowledge of marketing and customer engagement will further support our strategic plan currently underway,” says Gove. “As we execute our turnaround, energetic and results-driven leaders like Bart complement our highly engaged management team who are focused on serving our customer.”
Sichel has more than 35 years of experience spanning marketing leadership, retail and consulting. He was the chief marketing officer at Burlington Stores for 8 years, and before that, he was with McKinsey & Company for 13 years. At McKinsey, he was a partner and leader in their marketing and retail practices and supported a wide range of clients across department stores, specialty and big box retail, and branded manufacturers. At Burlington Stores, he was responsible for marketing, e-commerce and strategy, as the company executed a turnaround. Most recently, he has supported a wide variety of clients at his own consulting firm bps Captura.
Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer that sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond. For more information, visit www.bedbathandbeyond.com.
SOURCE: Bed Bath & Beyond Inc.