Richmond, Va. — CarMax, Inc. has made two key leadership appointments to advance the company’s new ‘Shift into GEAR’ strategy for growth and strengthen its industry-leading customer experience.
Elizabeth Dirgins has been named executive vice president, chief digital and customer officer, a newly created role that will further unify the end-to-end customer experience, from customer acquisition through vehicle transaction. Dirgins joins CarMax from Volkswagen Financial Services, where she served as the chief digital officer for its North American region and led digital strategy, customer experience and marketing for the business. She will join CarMax on Oct. 5 and report to CarMax’s president and CEO, Keith Barr.
CarMax also has promoted Jeff Campbell to senior vice president of strategy, leading a newly centralized function that brings together the company’s strategy, data science, AI and pricing teams in order to accelerate key decisions. Campbell joined CarMax in 2016; he most recently served as vice president of product, leading the supply product group and the supply strategy function, while also playing an instrumental role in the development of CarMax’s new strategic plan. Campbell joined CarMax from Boston Consulting Group. His appointment was effective in August, and he will report to Barr beginning in January 2027.
“Elizabeth and Jeff both bring the skills, experience and focus we need as we build a faster, more connected company that puts the customer at the center of everything we do,” says Barr. “Elizabeth has spent her career building digital experiences and financial products grounded in deep customer understanding, and she’ll bring an invaluable perspective to guiding customers through this carefully considered, complex purchase. Jeff has been instrumental in shaping our strategy over the last decade, and in his new role he will support the delivery of our strategic plan with the speed and alignment it demands. I know they’ll both create confidence for the road ahead for every customer we serve.”
CarMax, the nation’s largest retailer of used autos, was founded more than 30 years ago. Today, CarMax has more than 255 store locations. For more information, visit www.carmax.com.
SOURCE: CarMax