Plano, Texas — Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, has reopened five of its Alameda County, Calif., theatres as of Oct. 27. Century San Francisco Centre 9 and XD as well as multiple Santa Clara County theatres will reopen Oct. 30. These theatres, which join the 13 Cinemark and Century theatres currently open in the Greater Bay Area, will reopen with enhanced cleanliness and safety protocols, Cinemark’s exclusive Private Watch Parties and this year’s newest films.
With approximately 85% of its theatres reopened across the U.S., the exhibitor has received 97% guest satisfaction with Cinemark protecting their health and safety. Moreover, a resounding number of those moviegoers polled stated they would return and would also recommend visiting Cinemark to a friend.
“The Bay Area community is filled with avid moviegoers, and Cinemark is eager to welcome them back to the immersive cinematic experience that our auditoriums offer, as well as the exclusive experience of our Private Watch Parties that allow moviegoers to rent an entire auditorium for themselves and their trusted circle,” says Mark Zoradi, CEO of Cinemark.
In accordance with San Francisco County and Santa Clara County restrictions, food cannot be consumed in-theatre. As such, Cinemark theatres reopening on Oct. 30 in these counties will not be selling concessions, but the theatres will bring back everyone’s favorite freshly popped movie theatre popcorn and snacks the moment it is allowed.
The health and safety of employees, guests and communities is a top priority. All Cinemark theatres will reopen with The Cinemark Standard, greatly enhanced cleanliness, sanitizing and safety measures at every step of the moviegoing experience. Employees will undergo extensive training prior to reopening and will wear face masks and gloves while working, in addition to completing a wellness check-in prior to every shift. Each theatre will also have a designated Chief Clean and Safety Monitor on duty to ensure the highest standards of safety, physical distancing, cleanliness and sanitization.
- Each auditorium will be extensively disinfected before each showtime using pressurized sprayers with products identified by the EPA to be effective in eliminating COVID-19.
- Theatres will have staggered showtimes and limited capacities to maximize physical distancing.
- Seat-Buffering Technology will automatically block seats adjacent to a party upon ticket purchase.
- Face masks will be mandatory for all guests within the theatre and may only be removed for eating and drinking in the auditoriums in jurisdictions permitted. Face masks will be required for all employees.
- Cinemark is raising the fresh air rate by adding refresh and replace cycles and utilizing supply fans to increase total volume of fresh, outside air flowing into our theatres.
- Cinemark vacuums are equipped with HEPA filters identified to be effective in trapping at least 99.97% of microscopic particles, including COVID-19.
- All public and high-touch spaces will be thoroughly sanitized every 30 minutes.
- Ample supplies of seat wipes and hand sanitizer will be available for customer use.
- Guests are encouraged to purchase tickets online and use contactless payment methods for a more contact-free experience. With that, cash payments options will be limited.
Headquartered in Plano, Texas, Cinemark operates 534 theatres with 5,977 screens globally (332 theatres and 4,522 screens across 41 states domestically; 202 theatres and 1455 screens in 15 countries throughout South and Central America). For more information, visit www.cinemark.com.
SOURCE: Cinemark Holdings